Here at Credit Union Radio, clients come to us for new ideas for radio ads and creative brainstorming is practiced daily. Some days it’s easy and other days…not so much. It’s all about creating an atmosphere that everyone feels comfortable in and breaks them out of their traditional mindset. Here are a couple of ways to keep the ideas coming and the creative juices flowing at your credit union brainstorming sessions.

You've heard of Eric Clapton, right? The legendary guitar player who had great success with bands like the Yardbirds, Cream, and Derek and the Dominos, and then a long career as a solo artist…?

When it comes to advertising, people tend to think of radio (audio) and television (video) as two distinct media demanding a different strategy and a different approach to delivering a brand message. But, if your approach is one that seeks consistency in your messaging (and we sincerely hope that it is), radio and television are just different methods for delivering the same message.

Think about your favorite commercials. The ones you remember. The ones you talk about with your friends. They're probably commercials that make you laugh. Maybe not rolling on the floor, laughing out loud laughter. But even a little chuckle goes a long way.

Identifying when it's time to overhaul your audio brand can be tricky. It's not something you'll want to do very often, but, when your audio becomes disjointed, or no longer reflects the core personality of your credit union, it may be time to refresh.